Dazzle your dream clients and savour every moment of your creative work
One-of-a-kind branding and web design for heart-led creative entrepreneurs
Hey you, you lovely creative entrepreneur who is…
Brimming with ideas but unsure how to package your offers, who your target audience is, or how to transform your passion into a sustainable and gorgeous business that lets you take a well-needed beach vacation (or two!).
Dreaming of earning more revenue and doing away with so-so clients you don’t align with and who don’t value your creative efforts. Plus there’s that awkward, sleazy, ‘selling out’ dread that appears every time you price your offers or promote your services.
Embarrassed about your website because it looks straight outta 1999 (or doesn’t exist at all). Or maybe you DIYed your site but now you feel ready for that elevated look only a pro can create.
Instead, don’t you want to…
Get expert strategic support from a fellow creative who’s been where you are and understands how to share your gifts with your most aligned community.
Confidently flaunt your swoon-worthy custom website that feels like you and showcases the impactful transformation you provide your people.
Raise your prices and market your services without fear of losing clients because they value and deeply benefit from your out-of-this-world offers.
Feel a greater sense of peace and confidence in your business life because your brand, creativity, messaging, and self are in alignment.
- Brand Strategy: 2 coaching calls, 1 month of Voxer support, Brand Strategy Blueprint
- Copy Support or Full Copywriting
- Brand Identity: logos, brand marks, illustrations, pattern or texture, colour palette, typography suite, Branding Guidelines
- Custom Website Design: 6–8 pages, SEO foundations, training videos
Typical Investment: $10 – $15k
Strategic Brand Makeover
Timeline: 16 weeks
- Brand Strategy: 2 coaching calls, 1 month of Voxer support, Brand Strategy Blueprint
- Copy Support or Full Copywriting
- Custom Website Design: 6–8 pages, SEO foundations, training videos
Typical Investment: $7 – $12k
Custom Website Design
Timeline: 10 – 14 weeks
- Brand Strategy: 2 coaching calls, 1 month of Voxer support, Brand Strategy Blueprint
- Brand Identity: logos, brand marks, illustrations, pattern or texture, colour palette, typography suite, Branding Guidelines
Typical Investment: $3 – 6k
Visual Identity Design
Timeline: 8 – 12 weeks
"Samara birthed this beautiful piece of art for me."
"As I was trying to describe my vision to the best of my abilities, Samara was able to interpret that for the public, into language that made sense for my students and my dream clients. It felt really good to be seen and heard and understood in that way."
– Shae Savage | Priestess, Ceremonialist, & Yoga Teacher
"With Samara, what you get is a new perspective and lens on your business."
"She will get you to take the time to focus on your business goals and brand identity. What you walk away with is not only a beautiful website but a crystal clear idea of the actions that you need to take to achieve your goals!"
– Chrissy Leung, KITE
"I gained a solid website and brand and SO MUCH MORE."
"Samara helped me realize who my ideal clients are, how I want to be portrayed as a brand/business, and my worth as a business owner. Before investing in design, a big fear of mine was that I wasn't going to like my visions on "paper". That it wouldn't be translated how I was seeing it in my head. You nailed my visions and showed me things I didn't know I wanted (and needed!)"
– Jena Altland, Tousled Beauty Co
The 4-1-1 on the Strategic Brand Makeover
For four months, you’ll work one-on-one with me, Samara.
I’m a business coach for creatives, a designer, and a fellow entrepreneur who’s dedicated to showcasing your business in the most radiant light through soulful strategy, ‘this feels like me’ branding, and impactful design.
What should you expect? Gentle conversations over warm cups of coffee, plenty of space for reflection and growth, and an ‘I can’t believe this is mine!’ website. Whether you're in Edmonton or elsewhere, I work with clients all over the globe.
HOW IT'S GOING DOWN
We kick off with a one-month coaching container designed to cultivate energetic alignment, unearth your purpose, and discover your ideal clients.
Through two coaching calls and M – F voice memo support, we’ll uncover the inner workings of your creative business and lay the strategic groundwork.
01. STRATEGY & MENTORSHIP
/02.
/03.
/01.
Your website copy communicates your brilliance, magnetizes your dream clients, and ultimately creates genuine sales. With an entirely customized copy framework for you to fill out, you’ll draw on our strategy work to craft messaging that has your clients clicking that buy/book now button!
Looking for additional support as you write? Add on the Copy Audit to refine your messaging or outsource your full website copy to our in-house pro.
COPY SUPPORT or FULL COPYWRITING
/02.
/01.
/03.
Now that we truly understand the heart and soul of your creative business, it’s time to start designing a one-of-a-kind brand identity.
Together, we’ll create a visual direction that looks and feels like you, while resonating with your dream clients.
Your visual brand package includes more than just a pretty logo. You’ll get 2-4 logo options, brand marks and illustrations, a custom pattern or texture, a colour palette, and a typographic suite.
The cherry on top is a branding guidebook so you know exactly how to implement all your design decisions in the future (or make scroll-stopping Instagram posts).
Timeline: 4-6 weeks
02. branding for creatives
/03.
/01.
This is where the magic happens.
By combining our in-depth conversations, strategic blueprint, and design decisions, I’ll build you a complete, perfectly suited to you, custom website.
Your custom Squarespace, Showit, or Shopify website includes 6 web pages, mobile and search engine optimization, domain transfer, social media and email marketing integration, and website training.
Plus, we’ll revise and edit the site together until it feels 100% authentic to you and your business.
Timeline: 4-6 weeks
03. CUSTOM WEB DESIGN for creatives
/01.
We kick off with a one-month coaching container designed to cultivate energetic alignment, unearth your purpose, and discover your ideal clients.
Through two coaching calls and M – F voice memo support, we’ll uncover the inner workings of your creative business and lay the strategic groundwork.
01. STRATEGY & MENTORSHIP
Your website copy communicates your brilliance, magnetizes your dream clients, and ultimately creates genuine sales. With an entirely customized copy framework for you to fill out, you’ll draw on our strategy work to craft messaging that has your clients clicking that buy/book now button!
Looking for additional support as you write? Add on the Copy Audit to refine your messaging or outsource your full website copy to our in-house pro.
COPY SUPPORT or FULL COPYWRITING
/01.
/02.
Now that we truly understand the heart and soul of your creative business, it’s time to start designing a one-of-a-kind brand identity.
Together, we’ll create a visual direction that looks and feels like you, while resonating with your dream clients.
Your visual brand package includes more than just a pretty logo. You’ll get 2-4 logo options, brand marks and illustrations, a custom pattern or texture, a colour palette, and a typographic suite.
The cherry on top is a branding guidebook so you know exactly how to implement all your design decisions in the future (or make scroll-stopping Instagram posts).
Timeline: 4-6 weeks
02. VISUAL IDENTITY
/02.
/03.
/01.
This is where the magic happens.
By combining our in-depth conversations, strategic blueprint, and design decisions, I’ll build you a complete, perfectly suited to you, custom website.
Your custom Squarespace, Showit, or Shopify website includes 6 web pages, mobile and search engine optimization, domain transfer, social media and email marketing integration, and website training.
Plus, we’ll revise and edit the site together until it feels 100% authentic to you and your business.
Timeline: 4-6 weeks
03. CUSTOM WEB DESIGN for creatives
/03.
/01.
We kick off with a one-month coaching container designed to cultivate energetic alignment, unearth your purpose, and discover your ideal clients.
Through two coaching calls and M – F voice memo support, we’ll uncover the inner workings of your creative business and lay the strategic groundwork.
01. STRATEGY & MENTORSHIP
Your website copy communicates your brilliance, magnetizes your dream clients, and ultimately creates genuine sales. With an entirely customized copy framework for you to fill out, you’ll draw on our strategy work to craft messaging that has your clients clicking that buy/book now button!
Looking for additional support as you write? Add on the Copy Audit to refine your messaging or outsource your full website copy to our in-house pro.
COPY SUPPORT or FULL COPYWRITING
/02.
/03.
/01.
STRATEGY & COPYWRITING
We kick off with a one-month coaching container designed to cultivate alignment, unearth your purpose, and discover your ideal clients. Through two coaching calls and M – F voice memo support, we’ll uncover the inner workings of your creative business and lay the strategic groundwork.
With an entirely customized copy framework for you to fill out, you’ll draw on our strategy work to craft messaging that has your clients clicking that buy/book now button!
Looking for additional support as you write? Add on the Copy Audit to refine your messaging or outsource your full website copy to our in-house pro.
/02.
/03.
/01.
VISUAL IDENTITY
Now that we truly understand the heart and soul of your creative business, it’s time to start designing a one-of-a-kind brand identity.
Together, we’ll create a visual direction that looks and feels like you, while resonating with your dream clients.
Your visual brand package includes more than just a pretty logo. You’ll get 2-4 logo options, brand marks and illustrations, a custom pattern or texture, a colour palette, and a typographic suite.
The cherry on top is a branding guidebook so you know exactly how to implement all your design decisions in the future (or make scroll-stopping Instagram posts).
Timeline: 4-6 weeks
WEBSITE DESIGN
/02.
/03.
/01.
This is where the magic happens.
By combining our in-depth conversations, strategic blueprint, and design decisions, I’ll build you a complete, perfectly suited to you, custom website.
Your custom Squarespace, Showit, or Shopify website includes 6 web pages, mobile and search engine optimization, domain transfer, social media and email marketing integration, and website training.
Plus, we’ll revise and edit the site together until it feels 100% authentic to you and your business.
Timeline: 4-6 weeks
You'll know exactly what makes you the go-to creative in your industry (and your website visitors will, too).
four months from now
Doing more happy dances because your inbox is flooded with inquiries from clients who don't bat an eye at your prices.
Creating beautiful Instagram posts in the blink of an eye because you have a comprehensive brand and design blueprint to guide you.
‘invoice paid!’ emails filling your inbox on the regular because your business is rooted in a professional and aligned strategy.
More inquiries from the community you want to be resonating with (and less dead-end leads from price shoppers).
Name-dropping your website at networking groups, on social media, and at the coffee shop because you’re so eager to show it off to potential clients.
But don't just take my word for it (take theirs!)
Branding & Web Design For Creatives FAQs
My clients are heart- and soul-led creative women running their own businesses. They seek thoughtful, intentional, and effective strategies that position them and their business for growth, rather than trendy, cookie-cutter designs. Previous clients have included artists, holistic healers, floral designers, spiritual coaches, copywriters, musicians, hair salons, jewellery designers, photographers, naturopaths, makeup artists, and even an accountant (a very creative one!).
If you’re interested in a complete Strategic Brand Makeover with strategy, copywriting, brand design, and a website, head to the inquiry page. Customizable packages are also available (ie: strategy & brand design only). Flexible payment plans are available with four instalments spread over 4-6 months.
Typically, I book projects 2-3 months in advance and take on 1–2 new Strategic Brand Makeover projects per quarter. To start the process, complete the client application and if I feel we are a good match, I’ll invite you to schedule an initial intro call to discuss goals, needs, dates, and which Schitt's Creek characters you’re a combo of.
I design websites on Squarespace, Shopify, and Showit. All three platforms are excellent for user-friendliness, customization, and SEO. During the strategy phase of your project, we’ll discuss which option is best for your business needs. I also include website training at the end of the project so you feel like a full-blown tech wizard updating your website as your business grows.
A cohesive strategy, brand, and website are key to helping your creative business grow sustainably. For this reason, I typically recommend clients to commit to the full Strategic Brand Makeover process. However, for businesses with an established brand design, I will sometimes do a website-only project if it's a good fit. Please inquire about my website only package or reach out for a custom quote.
Yes! I offer a shortened version of the Strategic Brand Makeover that includes the strategy mentorship and a full branding suite (logos, marks, colours, pattern, typography). This process takes about 8-12 weeks.
- Strategy & Mentorship: two coaching calls, Monday – Friday voice memo support, written notes and assignments, and a custom Brand Strategy Blueprint PDF.
- Copywriting: a fully customized copy framework for you to complete with your messaging. Options to add on a Copy Audit or outsource to a pro with Full Copywriting.
- Visual Brand Identity: a complete brand package with logo options, marks or illustrations, a pattern or texture, colour palette, typography suite, and a Branding Guidelines PDF.
- Custom Website: custom Squarespace or Showit website with up to 6 pages, mobile and search engine optimization, current domain transfer, social media and email marketing integration, and website training.
- Copy Audit. Includes an additional coaching call dedicated to crafting your website copy, extended voice memo support, and one round of detailed suggested edits on your copy framework.
- Full Copywriting. Up to four pages of personality-infused SEO website copy written by a professional copywriter. Includes one to two additional strategy calls, extended voice memo support, in-depth keyword research, and two rounds of revisions.
- An e-commerce shop
- A members-only area or an online course
- Additional website pages
- Additional 1:1 coaching, to help craft and implement an effective website launch plan
"There are many brand and web designers out there, but Samara is different."
She takes into consideration on how you as the founder feel and challenges any limiting beliefs you have in a gentle manner. Samara helped me realize (and reaffirm) what my brand identity was all along. Before working with Samara, I was unsure of how to cohesively express what I wanted my brand to be or whether it even made sense. After working with Samara, I feel confident in presenting my brand and I am proud of how it turned out as I wanted AND still managed to be strategic for my target audience.
– Deenah Jacques, Words To Live By
"I’ve already received bookings from people I would have never booked prior."
Before working with Samara, I had a Facebook page and Instagram, but as everyone knows, every good photographer has a website. I was constantly asked if I had one, and was always embarrassed to say "no". I think it really limited the amount of business I was receiving. I had always thought I would design my own website, but I had NO idea where to start, so I put it off for years. I worried about cost, and whether they would be easy to work with/understand my design goals, wants and needs. Samara got EVERYTHING.
– Saphren Lise Photography
"It feels exciting now to put my brand out there."
When I scroll through the website and all the brand documents that I got throughout the Strategic Brand Makeover, it just puts into perspective how much value there is in that investment. If you get a $100 template off of Squarespace, you're not getting multiple logos and things that you can use for social media and things that help you have a consistent voice in the online world. You're not getting any of that additional support like I had from Samara. I would definitely recommend her to anyone who’s needing a new brand—especially brands in the soul-led creative sector.
– Chelsea Dawn, The Flower Alchemist
"Now I would say about 90% to 95% of the people who end up booking a call with me are ideal clients.”
I loved that working with Samara was so much more than building a nice website for my business. It’s really streamlined my process and made it easy for clients to decide if my studio is for them or not.
– Arianna Ervin, Arianna Mae Studios
"I loved how easy it was to connect and communicate with Samara. "
She made it very simple to give notes and receive feedback. It was like working with my friend on a fun new project together. Samara not only improved my online presence drastically, she taught me a lot about my business, my mission, my palette, my style and my ideal client. Grateful to have made a new friend with a kindred heart.
– Kate Dion-Richard, Kate Dion Makeup
